Almost every company has social media marketing team in the organization structure. Why? Because they put a social media as a primary communication channel. So, if you want to see and prepare the next career in the social media world, this article will help you to deliver comprehensive information about social media manager.
In the next seven minutes you will know about:
1. Social media manager objectives.
2. Social media manager job description.
3. Social media manager duties and responsibilities.
4. Social media manager skills and qualifications that you must have.
5. Social media manager course and certification.
and finally the most important information is social media manager tips.
Social Media Manager Information For The Next Career
Social media manager description summary
Manage the social media communication daily operational start from planning, researching, executing, and evaluating it.
Manage the content for miscellaneous social media for targeted audiences, start form producing content up to distributing the content.
Manage the company’s social media marketing to increase brand awareness and good online reputation.
Social media manager objectives
As you have read above about social media manager brief summary, we can draw a conclusion that social media manager objective is managing the communication channel among stakeholders from internal and external, customer, vendor, etc. The goal is to increase brand reputation and awareness.
Social media manager job description, duties, and responsibilities
Below are the samples of social media manager tasks.
1. Develop social media marketing plan.
2. Develop and execute social media strategy.
3. Develop and execute content strategy.
4. Curate, create, develop the most effective content to engage company's target market.
5. Assess design graphics, ads copy for advertisement.
6. Manage company's reputation, profile, and brand through social media.
7. Manage all social media related content.
8. Manage all company's official social media account like Facebook, Twitter, Instagram, Pinterest, Linkedin, Youtube, Google+, and other relevant social networking sites.
9. Make sure that content and message distributed online is relevant and match to company's goals.
10. Listen (monitor) all the mention of the company and it's related from crowd.
11. Track all social networking activities (mention, respond, engage, reputation, complain, like, follow, suggest, reply, comment, discussion, quiz, survey, etc.)
12. Deliver education and direction to all company's entity to ensure that content and message via social media is in harmony with company's goal.
13. Collect and manage ideas from all entity to develop a relevant social media content.
14. Perform social media marketing research.
15. Analyze social media activity data and deliver the report to managemet.
16. Measure and calculate ROI for social media.
17. Develop social media policies and procedure to manage risk.
18. Build a community which is relevant to company's goal.
Social media manager duties and tasks may varies, depends on organizational structure, company's goal, marketing strategy, etc.
Jobs that are related to social media
Below are jobs or tite which have a close related to social media:
1. Blogger
2. Community manager
3. Content manager
4. Content strategist
5. Digital communication professional
6. Digital media manager
7. Engagement manager
8. Interactive media manager
9. Internet marketing manager
10. Multi-media communication manager
Must have skills, knowledge, abilities for social media manager
1. Strong capabilities in working with computer/PC/notebook, gadget, smartphones.
2. Creative person.
3. Strong skills in writing.
4. Ability to gather data, compile the information, and present a report.
5. Strong knowledge about social media softaware/tool and internet.
6. Strong understanding of social media trends.
7. Strong insight of social media best practices.
8. Excellent writing, editing, and proofreading.
9. Good oral and written communication skills.
10. Strong interpersonal skill (empathy, listening skill, etc.)
11. Ability to work with multi-cultural and diverse population.
12. Able to think "outside the box"
13. Event maagement
14. Lead generation
15. Advertising
16. Content curation
17. Content management
18. Copywriting
19. Business communication
20. Understand the terminology and concept about the most common social networing site, such as: hashtags, likes, pins, stumble, shares, etc.
21. Community building.
Social media course and certification
To enhance your skill and get more knowledge, you can attend social media seminar or join social media course both online course and offline course.
I will show you the online course and certification, one of them is here http://scs.georgetown.edu/programs/395/social-media-management/
Another course and certification are below:
1. Course certification from hubspot, for example: inbound certification.
You can browse here: http://academy.hubspot.com/certification
2. Certified Hootsuite Professional.
You can browse full information here:
3. Google analytics training and certification/exam
Learn here:
4. Facebook marketing online learning.
Facebook is one of the social media site that have enormous user. Many company do a Facebook marketing.
You can sharpen your knowledge about Facebook marketing here:
5. Online marketing with Google.
You can learn from search engine marketing to social media marketing here:
and many more.
Social media manager tips for your success career
For your success in your career as a social media manager, you have to know social media principle.
Here are the social media principles:
1. Social network is a fundamental communication channel for doing engagement, two-ways communication, and real-time communication.
2. To socialize, try to be compelling, useful to your audiences, and engaging.
3. Socializing is about conversation, building community and relationship. So, it is not one way communication and just a broadcast channel to audiences.
4. Open dialogue and authenticity is fundamental key in social networking.
Social media manager guidelines and tips
The guidelines give great tips for creating successful social media channels and for representing a company in an appropriate, authentic, transparent, honest, and secure way.
Below are the guidelines and tips for social media manager:
1. Utilize the media strategically.
Before using the social media, you must have goal and hope to achieve, have a clear audiences, have the resources to run the social media activities, etc.
It is easier for you to utilize the media by understanding above information.
2. Empathy
Listen and monitor the conversation on your social media channel.
Know and understand the data is important. Obtain these data, such as audience's like, dislike, attitude, complaint, etc.
Respond appropriately to inquiries and comments. Engagement is more powerful that pushing out information.
3. Think before posting.
4. Give the value to the audiences.
Keep your page or your channel fresh and informative.
5. Respect confidentiality, safeguard privacy.
Do not deliver confidential information and data related to your company.
Do not submit any news prematurely. Make sure to check it first.
6. Contact the management or your supervisor when discussion is going to a sensitive subjects.
7. If you re-publish someone's content, make sure to obtain permission from the copyright holder before posting.
8. Always check your metrics to see what channel is working and what's not working.
9 Vary your content.
Content variation comprises helpful hints, information, link to good site, facts, award and achievement, congratulations, photos, videos, text, etc.
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